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Whether you own a small auto dealership or are trying to sell the company van, there’s no way to ignore online and mobile marketing these days as two critical channels for connecting with customers.
According to the Bing Ads Automotive Insights for Digital Marketers report (PDF) conducted by Accen Read More

April is packed with lots of events. For example, the always anticipated affiliate management conference, AM Days, is only a week away. See details below. If you’re a marketing manager or in any way responsible for your company’s affiliate marketing effort, this is a biggie. Don’t miss it!
Oh, and Read More

The primary goal of any website or blog is to bring more visitors from search engines, because search traffic is the most qualified traffic resource, right? You will get more sales if you bring targeted visitors to your blogs and you need to start using the right tools to do so. Read More

Designing a landing page that clicks is not rocket science. But to create a PPC landing page that will give you both clicks and conversions is the work of pure art and science. An effective landing page design may be a combination of several factors like usability, accessibility, persuasion and tru Read More

Long before your launch, there is marketing work to do. And before any marketing begins, there is marketing work to do. You may think your product or service is the “best thing since sliced bread,” – after all, it’s your baby. But now is the time to get realistic and figure out how you get that pro Read More

People buy franchises for lots of reasons. I've talked with thousands of prospective franchise business owners over the years. All of them…all of these courageous people I’ve met and/or worked with 1-on-1, come to the table for pretty much the same reasons. They are... Read More

Are the businesses in your industry using all marketing options available to them to their full potential?

The answer is no. And in many industries, the answer is, “not even close”.

If you take the time to study your industry and your competitors, you will find that there are numerous exampl Read More

Internet and social media has taken the world of marketing to a whole new level. Today, every single business whether it is a small startup or a gigantic company uses internet as a primary resource to connect with the intended audience.

But for all this, a killer content marketing plan works as Read More

Analyzing your own blog is pointless if you don't know which metrics you need to analyze. Find out which metrics are crucial to the success of your blog. Read More

Is your small business still manually onboarding employees? Are you concerned about maintaining compliance with new benefits laws, like ObamaCare, or how to effectively credit 401(k) contributions? As a solopreneur myself, I know how frustrating and time-consuming it can be to sort through stacks o Read More