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What’s one must-read book for honing your sales skills?

Whether you think you’re in “sales” or not, all entrepreneurs are selling something – even if it’s “just” an idea – and Robert B. Cialdini’s “Influence: The Psychology of Persuasion” is a great resource for learning how people think and mak Read More

one of the things I’m constantly struggling with is working in the business instead of on the business.

Making the transition from writer to manager has been smooth. There have been times when I’ve done little writing and times when I’ve done much of it, but now the transition seems to have some Read More

Joe Pulizzi rocking his talk at Content Marketing World 2012 There's some serious momentum growing in the digital marketing world and companies world-wide Read More

Running and managing an international business is no small feat. Some of the challenges that such a business is likely to present include different Read More

It is crucial for brands to understand the relation between customers’ real and virtual lives so that they can personalise their messages. Without this human touch, agencies and brands will be stuck spamming their customers with robotic posts and tweets that no one wants to engage with. Read More

As someone running a web services agency, I need to keep an eye on almost everything occupying the mind of my team members. Read More

We’ve all heard/thought of the reasons for NOT addressing cost or pricing on our websites, some legitimate and many not so. We’re not going to venture into that territory but instead we’ll focus on the reasons why you should address pricing on your site. Read More

Stock Photos are the photos licensed for special uses and many people often miss out the advantages of stock photos by using unlicensed photos and often get into legal tangles. That’s not all, stock photos make it easy for you to influence your readers and the best part, you’ve the license to use t Read More

In order to differentiate one mass-produced widget from the next, marketers turn to some pretty gimmicky advertising tactics to win our attention and money. Some are annoying, but we have to admit, they work. Read More

When planning an event, whether it be a one night conference or a convention that will span several days, one of the most important items on the list is finding a keynote speaker. For those that are new to planning such events, this can be an overwhelming task. Read More