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Disruptive technologies are positively impact in the world in which we live, creating new wealth and reshaping economic and social policy.
Having clear messages and public relations programs in place that enable technologists, scientists and other experts to distinctly articulate their vision can Read More

We've all seen big players try to manipulate our emotions - if not to convince us buy more stuff, then to make us believe the value of certain things - like your brand perhaps.

And small businesses can do the same.

Easier said than done? Yes. Doable? DEFINITELY!
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Pinterest, man how many times do you see that word in social media these days? I find that lately I am not only seeing it in social media, but also hearing it around the girls dance studio and the hockey rink. And, you have to admit it is a addictive guilty pleasure. Window shopping and finding new Read More

Target market segmentation is one of the simpler ways to ensure your marketing strategies build your business and strengthen customer relationships. Here are a few benefits. Read More

It would seem, in this digital age, that Social Media is digital. People are online, working and communicating digitally. Bits and bytes, not postage stamps and dial telephones. Surely everything about this new age of Social Media is digital. Nope. Social Media has always been in existence — using Read More

Mindleaders has launched a new training app for businesses on Facebook, actually developed in co-operation with Facebook Read More

Publicity is different from traditional advertising in that it builds credibility because it is a third party that is distributing the information. With advertising the message is totally controlled by the company Read More

Nick Stamoulis explains how different online PR distribution sites let site owners specify which regions and which industries their online press releases target. This helps site owners makes sure their online PR is being distributed to the right audience. Read More

Think Write Grow by Grant Butler provides insight into becoming a thought leader.Becoming a thought leader is an excellent way to demonstrate your expertise in your industry, as well as garner new clients. Read More

There are many secure and effective options for selling goods online. Which one is best for you will depend on the size of your business, the products you sell, your brand and your plans for the future. Read More