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In what other ways do B2B and B2C marketing differ from each other? What kind of strategies should be prepared for them? The purpose of this article is to give you a clear understanding on how best to create strategies for B2B and B2C processes. Read More

Direct marketing ensured businesses were able to strike a personal relationship with their target audience. This article looks at the advantages offered by direct marketing over online marketing. Read here! Read More

A wedding easily ranks among the most memorable and significant events in a person’s life. A wedding is special not only for the bride and groom but also their family and friends. It marks the beginning of a new life for the couple. That’s the reason why couples want their weddings to be as special Read More

Promo Direct – the #1 online promotional product store – has launched a complete website section dedicated to patriotic promotional items. It is aimed at businesses and individuals wanting to highlight a marketing campaign focused on the Fourth of July celebrations. Read More

Companies had disastrous trade show experiences because they didn't plan it right. Hence you have to focus on a strategy to have the right trade show impact. Check out the 8 tips featured in this article will help you enjoy the perfect trade show experience at your next event! Read More

Unfortunately, there are a lot of people who don’t think giveaways can help their brand grow. They believe that expensive marketing mediums such as TV or print ads have a better chance of promoting their brand. Their unclear marketing beliefs have risen primarily because they don’t have a clue abou Read More

How is your brand faring? Does your target audience recognize your brand instantly? Do they have faith in the capabilities of your brand? Check out this blog to gain invaluable insights on giving your brand a big boost! Read More

What most businesses don’t realize is that women showcase different buying traits – you need expertise to connect with them. Featured in this article are 8 tips to help you gain more female customers. Read More

Small and new businesses have a major disadvantage – they have a lot of catching up to do with established businesses in the industry. Therefore, every step taken by them should be based on logic and a clear understanding of the industry they function in. Read this blog to know the mistakes usually Read More

Businesses should keep gender-specific preferences in mind while going for giveaways. This infographic obtained from ASI Central impressions study 2016, illustrates popularity of promotional items based on gender . Take a look and let us know what you think! Read More