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There’s a lot of discussion out there about how many times a customer needs to see your product before they will buy it. Some go by the rule of three, some by the rule of seven, and some say there are no rules on ways to make customers buy. This discussion has been going on since 1885, when an adve Read More

As a product entrepreneur you’ve spent a lot of time and money developing new products, whether physical or digital. Then one day you Google your product keywords, and up pops a page with your exact product on a Chinese website, or any website for that matter, with a different name. Someone is prof Read More

When you think of a conference, you usually think of the usual stuff, like speakers speaking on topics you want to learn about, panel discussions with experts who know what’s going on in your industry, and an agenda that’s pre-planned and written up in a conference brochure.

But what if you went Read More

The innovation industry, like any other industry, is full of buzz words. People like to latch on to the latest academic sounding terms and have lengthy discussions about them. This all sounds impressive, but the bottom line is “what is your company doing about it?” Are you innovating or not? Does y Read More

If you were viewing your company’s brand on a distant billboard, would you recognize it? What about the NIKE logo or the Apple logo? You wouldn’t even need the name, just the symbol, right? How recognizable is your own brand? Read More

An inspirational speaker may motivate us to make a change or inspire us to improve our lives. But what if an inspirational speaker actually saved the life of someone in the audience? This was a question I posed to a group of cause speakers. Here are their stories:
Read More

Being in the U.S. I always thought I’d manufacture my product in the U.S. But after trying it once and barely breaking even, I realized I would have to move my manufacturing to China, like most of the rest of the world. It took a few tries to find a good, honest factory, but I finally found the rig Read More

In today’s fast paced global economy you have to tread water faster and better just to keep up. It’s a lot more work than it used to be. But businesses, job seekers and individuals that work harder, try harder, act smarter, reinvent, and evolve will always land on their feet. Read More

Inventors and innovators are a unique breed. Creative Innovation would like to spotlight those people who have helped change the course of history or simply made life better and easier through their innovative products, designs or processes. We’ll start with the editor of The Woman Inventor, Charlo Read More

I always say that for just about anything you like doing there is a way to make money from it and turn it into a fun job. So, if you like playing video games all day and you have a background in programming and video graphics, you might want to think about a career as a video game designer for a fu Read More