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When one thinks of how successful or unsuccessful a business is doing, it's natural to lean towards the strategic elements of an organization that ensure profits come in: investments, funding decisions and risk management. Read More

Social media listening can provide a platform for your business to learn more about your audience. Are you taking advantage of this?

Social Listening and how it can improve your business

Have you ever been at a party and found that there was that guy? You know the guy. The guy who has corner Read More

Social media is the engagement tool of choice when you try to reach your consumer base. We often overlook using engagement marketing to target and promote to e-tailers and retailers.
Cross-platform promotions reap significant benefits for vendors that carry your brand. It helps brands communicate Read More

Absenteeism has a significant adverse impact on your business. According to the Oxford Dictionary, absenteeism is defined as "the practice of regularly staying away from work or school without a good reason." This says it all! Read More

In this #TYBCommunity round up we include posts about mastering the 5 big social media platforms, ages of advertising, micro conversions, using Twitter images to boost retweets, buyer personas, advisers to avoid, why your business needs a mobile site and lots more. Read More

Huge congratulations to our award-winning client, White Cross Vets for securing not just one, but two awards at the Veterinary Marketing Association Awards 2015.

The new website that Jonny Ross Consultancy (working in collaboration with HR Marketing and Copy) delivered for White Cross Vets secur Read More

Videos, if used smartly, can enhance your marketing mix. Learn how to start incorporating them in your small business marketing. Read More

Starting a blog is frustrating. No matter how good your content is nobody reads it.

So, how do you attract readers?

The key is to build a small audience before you start your blog. There are several ways how to do that, but one of the most effective strategies is guest blogging. Read More

If you're still not publishing on LinkedIn, you're missing out on a major content marketing opportunity Read More

The benefits of utilizing an independent contractor identify many of the problem areas businesses run into when hiring employees. The ability to “1099” some individuals allows businesses to walk the fine line of having the advantages of a staff without the disadvantages of paying a staff. Read More