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Once you identify buyer personas, how do you reach your target audience and transform them into advocates? Audience engagement in 5 easy (mostly) steps. Read More

Are you setting your time up for authentic business success in the New Year? Although we, enlightened entrepreneurs as coaches, authors, speakers, trainers, leaders, experts, know that blocking our time for having more focused, dedicated time to work in and on our business is CRITICAL for our ultim Read More

Moving to a bigger office, while exciting, can also bring with it hassles that can make it a stressful experience. How to avoid some of these pitfalls? Read More

The decision to lift a restriction requiring real names on Google+ will have implications on small business users and marketers too. Google+ has announced a decision to rollback its ‘real names’ policy. Read More

Ever pulled your hair out trying to get traffic to your blog?

You’re in for a treat today – I’m kicking off my guest writing series and have invited Adrienne to share her vast knowledge with us.

If you haven’t yet met her, tune in as she’s about to give us some valuable insight… Read More

Campaigns that succeed are those that carefully consider what makes content go viral, including each element of the content as well as the emotional responses and psychological factors that prompt engagement.

But understanding these factors in and of themselves is only half the story; the other Read More

It wasn't very long ago, working as a promotional products end-user client that I thought of product safety as pretty much a black and white issue. Read More

One of my favourite movies is the original version of "The Transporter". Assuming you've seen it, you'll know exactly who Frank Martin is. Read More

Filming a video is easy: have an idea, get a camera and have people act it out. What’s hard is creating a viral video, one which rapidly spreads across the Internet, or which is loved by your target audience. Read More

Please support my future podcasting, by following the instructions in the latest episode of EGO NetCast.

Show notes:

- Audible affiliate program for podcasters.
- EGO NetCast on Stitcher - Radio on Demand.
- Stitcher Announces New Partner Revenue Program - Stitcher Facts blog on Tumblr.
- Read More