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As with most things in business, there are some legal considerations that you should think about before you dive into the world of live streaming. Just because everyone is doing it, doesn’t mean you’re not at risk. Read More

As with all businesses, many marketing departments suffer from lack of efficiency and overspending. Thankfully there is a great way to remedy the situation by saving money, time, and stress while at the same time expanding your reach and increasing efficiency. Welcome to the world of recycling old Read More

Avoid the CTP (crippling tax payments) on April 15th by making estimated tax payments during the year. Read More

Colors trigger certain responses in the brain when we see them. And if a good color coded system is implemented within your business, it will help keep you organized, especially as your business grows. Here's a variety of ways to color code your office that can help keep you and your small business Read More

E-Newsletters can be a great do-it-yourself marketing tactic. They are appealing because they are low cost, have minimal barrier to entry, and have proven potential for great return. But, should you be writing, creating and sending your e-newsletter yourself, or should you outsource it to a pro? He Read More

What exactly is a style guide and do you really need one for your business? Find out... and learn why taking the time to create one can help strengthen -- and grow -- your brand. Read More

With information at our fingertips, it’s always easy to scour the internet for the cheapest option.

That doesn’t mean brand loyalty is dead. It does mean that in order to create brand advocates that come back and repurchase from your business, you have to show the real story behind the brand the Read More

Cash flow is like blood that runs through the veins of your e-commerce business and keeps it alive. Here are some tips on how to keep it balanced. Read More

Just when you think you know your audience, you probably need to do a little testing of both your tactics and your decision making. A number of influences - including internal protocols and confirmation bias - can skew perspectives on marketing. Read More

Welcome to the rogue's gallery of critical mistakes that keep B2B bloggers stuck in the starting gate. Are any of these sabotaging your content marketing results? Read More