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Cash registers have been around for the better part of 150 years and over time, the traditional electronic POS system has become as much of a hindrance as a help to retailers. That’s why more and more store owners have made the switch to working with mobile POS apps since the mid-2000s. Read More

It's not your parents' eCommerce platform anymore. Today's online storefronts can be set up and added to a website by nontechnical entrepreneurs. You can literally be selling within a couple of hours, and for a few dollars a month (or less!) with these platforms. Read More

Do you ever wonder what it really takes to succeed in business? Is it having the most revolutionary business idea? Is it money? Is it timing? Is it the competence of your team? All of the above are important, but one of the most important business success factors is: Read More

New social networks are constantly bubbling up. Many are even sticking around and building an audience. Here's a look at four rising or under-the-radar social media sites and apps your company may want to consider testing out this year. Read More

As retailers, what is so great about mobile apps and why might they be useful in helping you reach out to new and existing customers? Read More

As you might imagine, the line between “good” and “bad” isn’t always straightforward. White hat tactics can be technically manipulative, since we’re taking specific actions with the goal of trying to rank higher in organic search, but what does that mean for black hat practices? Are they all deceit Read More

If you are on the fence of whether or not to integrate infographics into your digital marketing initiatives, here are the 6 reasons that might convince you of its importance. Read More

In Episode 159 of the Content Marketing Podcast, we talk about the key to maintaining the high quality of your content throughout 2016 and beyond: appointing a Quality Czar. Read More

The reasons you should use video FAQs in your website & Video FAQ Digital Marketing Strategy. Video FAQ is a great way to increase your search engine visibility Read More

While we might joke about how few people use Bing, it's still a significant player in the search engine game. With a very calculated re-branding, it hopes to take away a little more than we might all expect. Read More