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It’s hard to ignore the major impact social media is having on the face-to-face marketing world. It seems like every event has an official hashtag and every exhibitor is hurriedly posting minute-to-minute updates to their trade show social media accounts. Social media networks such as Facebook, Twi Read More

One of the critical pieces to a successful trade show exhibition is planning. And planning a trade show needs a budget plan. From the cost of a booth to transportation and room/board for staff. Make sure all your costs are planned for. Read More

If your social media strategy to date has been nothing more than a broadcast channel, it’s likely you’re not seeing the ROI to justify the effort or the investment of time and money.

On the other hand, if you use social media as an outreach opportunity, things can get really interesting. Read More

Does your company have a presence at an upcoming trade show or similar event? If so, columnist Timothy Carter has tips for maximizing your event marketing with social media. Read More