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Reading through Microsoft’s 1995 Interface Guidelines is like unearthing a lost relic. The 381-page tome — for designers creating Windows apps — got me thinking about how much has changed, not only with Microsoft but with software overall. The guidelines are ahead of their time.

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It is clear social media marketing is delivering real and measurable business value for companies large and small today. Marketers of all specialties from digital, content, strategy and even operations know they must not only learn, but also deeply embrace social media as a way to connect, inspire Read More

In a fast-paced social media arena, there’s no room to second-guess your choices. Don’t get left behind by other brands. Improve your competitive strategy by making the most of the tools at your disposal. Read More

You've hired a new employee? Now what? Here are seven steps to help you solidify the onboarding process and help your employee succeed. Read More

Your own employees can be your biggest brand ambassadors. What are you doing to nurture that relationship through internal content marketing? Read More

You're in the process of developing a solid, trusted business offline. But, having a professional presence online is at least equally important. Here's how to get it right.
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Small business owners are losing optimism and refusing to expand operations in the run up to November’s high-stakes presidential election.
According to researchers at the National Federation of Independent Business (NFIB), America’s Index of Small Business Optimism declined two-tenths of a point i Read More

If you find yourself near Virginia Tech and you see something flying above, it might not be a bird or a plane. It might actually be a burrito. Chipotle has partnered with Project Wing of subsidiary of Google’s parent company Alphabet, to test drone delivery of the tasty Mexican menu item. Read More

You’ve broken the law.
Don’t let it bother you too much however, because it’s likely that almost everyone in the U.S. has broken a weird state law at one point or another and guess what! No one’s coming to get you.
You’ve heard about these laws, right? Statutes that declare things like, “One may Read More

Your business might soon be adding indoor plants to the list of necessary safety equipment needed around the office. New research presented at a meeting of the American Chemical Society found that some common houseplants can absorb volatile organic compounds, which are potentially harmful materials Read More