Branding a Product and Choosing a Name can be a complex undertaking. Not taking into account Culture and Language can have far-reaching consequences.
Will the discerning Israeli driver be able to reconcile with driving Nissan's new "COCKROACH?"
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An Open Business Letter to the Nissan Motor Company: Re: Cars and Cockroaches in Israel!
Posted by
yoni67 under Marketing
From http://jobshuk.com 4905 days ago
Made Hot by: ronika on December 12, 2010 7:20 pm
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