Anyone who has worked with me over the past 25 years knows my mantra has always been: “Benefits, benefits, benefits.” Benefit headlines — benefit copy — benefit subheads — benefit captions — anything to hammer home the customer benefits. Benefits still are a vital key, but today, copywriting needs much more than just benefits. To sell the most, co
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Four Secrets To Copywriting That Sells
Posted by
suzyQ under Direct Marketing
From http://www.targetmarketingmag.com 6032 days ago
Made Hot by: on October 22, 2007 1:20 am
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