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As part of your content strategy, include a plan for ideas, messages and themes that coordinates with your marketing goals and your company’s objectives. You’ll have a solid foundation to guide your content all year. Find out how to get started: http://bit.ly/1iJSdhF Read More

Your smaller stories feed your larger company story and messaging, yet mixing the two isn’t easy. What can a content marketer learn from classic literature? Read More

Does a journalist always make a good content marketing writer? Not always. Necessary traits for the exceptional content marketing writer. Read More

How do you generate content ideas when the well has gone dry? Use these 10 tips to keep ideas flowing and your editorial calendar full. Read More

Do a better job with your content marketing in 2014. Here are 10 resolutions that will make you a better content marketer and drive success in the new year. Read More

If your marketing strategy includes social media, then it should also include a social media strategy. Get 6 tips for creating a winning strategy. Read More

If you are a millennial trying to get a job in marketing today, you’re not alone. But to get noticed, pay attention to the details and follow this advice. Read More

Content marketing is a key driver in demand generation and sales. Learn how to incorporate content for demand generation into your 2014 marketing plan. Read More

How do you get started with your B2B marketing plan? Address these 5 critical questions to build a solid foundation for your 2014 plan. Read More

What does preschool teach you about content marketing? Plenty. Check out the 10 important content marketing rules that you probably learned in preschool. Read More