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Both SEO and social media optimization are organic inbound strategies that aim to build an appealing identity online to naturally attract visitors. These two strategies are tightly interwoven, and improving your efforts on your SEO can improve your social media reach (and vice versa). Read More

While mobile usage continues to surpass desktop, results from a recent survey reveal that the digital population is more accurately made up of multi-platform users. According to comScore analytics, around 78% of users access the Internet through both desktop and mobile platforms. Read More

Uѕеr intent rеfеrѕ tо anything сuѕtоmеrѕ іntеnd to look fоr whеn they conduct a ѕеаrсh query оn thе Intеrnеt. The intent may bе ѕhоwn through kеуwоrdѕ or bу implication. Fоr іnѕtаnсе, іf уоu tуре thе wоrd “dentist” іntо mаnу search еngіnеѕ, a list оf lосаl dentists арреаr аѕ a rеѕult. The search еn Read More

Venture Beat News reports that the battle for supremacy in video marketing is between YouTube and Facebook. These online giants are expected to square off for domination, and though YouTube currently holds the title, statistics suggest that Facebook is a worthy contender, and is expected to mount a Read More

Today, online users no longer spend all their time reading text online – that would be so boring. They look out for something better – such as short and informative videos online. In fact, 60 percent of senior executives in corporate America would rather watch a video than read text, if both are av Read More

The way local search engine optimization is to be practiced by businesses from Atlanta and beyond has changed quite a bit since last year. For 2015, those intending to launch a local SEO strategy now have to contend with Google’s Pigeon algorithm update. Some industries might need to churn out loca Read More

A lot of entrepreneurs are intimidated at SEO’s seemingly difficult premise. As of now, the only thing that requires a considerable amount of time and effort is SEO’s continuous nature, but aside from that, SEO is not that difficult to grasp anymore. Here are a few reasons why SEO is actually much Read More

Search engines are very much interested in finding out how many people tweet, blog, or share info about your business. The more the merrier – that is why it is very important to ramp up your social media engagement significantly. It’s not enough to claim that you have the best online store in the w Read More

Tap into Video Marketing to Boost Your Conversion Rates, Increase Your Sales, and Grow Your Business. It is a fact that people today spend a lot of their time online watching videos. In fact, over 100 million internet users are in the habit of watching internet videos online, according to a report Read More

The current algorithms of search engines attract a large amount of attention to videos, so local webmasters and business owners may benefit from incorporating them into their marketing efforts. Read More