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Retailers can increase traffic to their mobile apps with their strong presence in social media. Social media is a great marketing instrument that influences and inspires people to buy more. For instance, eBay launched a new social shopping tool called Help Me Shop which is designed to offer shoppin Read More

Employees of an organisation can efficiently work on smartphones, tablets and laptops anytime and anywhere by implementing enterprise mobility. While mobility increases the performance and has enormous benefits, there are a few risk of security to information being stores and transferred from these Read More

Cloud computing is rapidly changing the way organisations function and grow. The main advantages of cloud computing – such as remote access to files and data, easy data management and increased productivity are not only proving beneficial to companies in the long run but also offers better opportun Read More

With the use of live migration, virtual servers can be migrated to another physical server for tasks such as performing maintenance on the physical servers without closing them down. As a result there is no impact on the end user. Another advantage of virtualization technology is that its encapsula Read More

Using business data, and storing it within the organisation and on the cloud can help a company derive business insights that can influence company strategy, identify new markets, consumption patterns, etc.

This advanced way of looking at a company’s business has changed the IT manager’s life f Read More

The idea behind Pumpkin Hacking your way to a top ranking (or just to be ranked) in Google’s search index, is that you create content that you think your target audience will want and that solves a problem for them. Then, over time, identify and focus on build more content on and around those top p Read More

The alarming fact is that cybercrimes are here to stay and there is nothing enterprises can do to completely stop it. Every organization is vulnerable to cybercrimes. Another upsetting fact about cybercrimes is that some of these incidents wouldn’t have happened without a little help from the insid Read More

What's in store for digital advertising in 2016?

MDG Advertising's new infographic reveals 4 trends making a big impact on advertising budgets in 2016. Some of the trends include: the rise of digital ad spending, Facebook and mobile's growth in advertising. Read More

Videos are the most popular form of content says a research report by Aberdeen Group, followed by white papers. Well, that’s because visual content is processed 60,000 times faster than text. Internal or external business videos, explainer videos created from already existing content, or fresh vide Read More

When we look at why e-commerce has generated so much optimism, one of the key factors is the ease of buying. The buying experience is literally in your hand; the consumer has the advantage of buying at a time of his own choosing. Verily, the shutters do not come down on the e-commerce shop unless y Read More