They've used gross graphics, kids, fear, humor, sarcasm and lots of creativity to discourage smoking.
While the effort is commendable, are you buying them?
While I find all of the videos below entertaining and creative (explains the selection), only one (video 5) managed to leave a weighty impact.
I guess fear works better for me. How about you?
11 CREATIVE Anti-Smoking Commercials [Videos]
Posted by Sarah_Chong under AdvertisingFrom http://www.penn-olson.com 5550 days ago
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5550 days ago
With clips like these, I also like to see the different cultural approaches to raise awareness. The Brits always seem to use fear and images to shock. Scandinavians also seem to like to use fear, but with a twist. The French never go as far in images as the Brits.
I guess the more "personal" stories impact me the most.
5550 days ago