They've used gross graphics, kids, fear, humor, sarcasm and lots of creativity to discourage smoking.

While the effort is commendable, are you buying them?

While I find all of the videos below entertaining and creative (explains the selection), only one (video 5) managed to leave a weighty impact.

I guess fear works better for me. How about you?

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Comments


Written by CindyKing
4051 days ago

I've never smoked because a doctor told me it was something that would ruin my lungs more than others - and he showed me a picture of healthy lungs, and of a 40 year old heavy smoker. I have always had asthma, and I was young when I saw that ugly photo :) I've never wanted my lungs to look like those of the "old" smoker.

With clips like these, I also like to see the different cultural approaches to raise awareness. The Brits always seem to use fear and images to shock. Scandinavians also seem to like to use fear, but with a twist. The French never go as far in images as the Brits.

I guess the more "personal" stories impact me the most.



Written by McLaughlin
4052 days ago

great advert - just returning the favor is my fav



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