2014 PPC Retargeting Statistics - Not What We Expected (Hint, It's Good News for Advertisers) | Small business news; tips; networking

Posted by HubShout1 under Advertising
From http://hubshout.com 3907 days ago
Made Hot by: sundaydriver on March 11, 2014 7:14 am

A consumer looks at a pair of shoes at an online retailer. Later, that consumer looks up a word on an online dictionary site and... there's that exact pair of shoes, right there, in an ad. Is that consumer thinking, "Oh yeah, I like those shoes. I need to go back and order them, " or "What the what??! Am I being followed?" If you want to know what people really think about PPC Retargeting, read this hot off the press, 2014 PPC Retargeting Survey. It's really good news for advertisers who use PPC retargeting.

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Comments

Written by DJSEOThug
3905 days ago

This study is cool! Very interesting metrics on remarketing as well as thoughtful opinions/comments

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Written by [email protected]
3906 days ago

This makes sense. People don't mind ads when they are relevant to them. What could be more relevant than something you looked at?

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Written by freelancerenee
3906 days ago

I am not opposed to ads on the internet, especially on sites I do not pay to use (seems like a fair trade). So if I have to see ads, seeing those that are relevant to me is much better than just random ones that don't apply.

Interesting survey! And I'm surprised by how many people are ambivalent or find them helpful.

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Written by SethG
3906 days ago

Its so useful because it serves as a reminder that the user had expressed interest in the product/service and just allows them to revisit that site while browsing relevant sites.

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Written by scottjcamp
3906 days ago

I have personally seen this work wonders - excellent guide.

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Written by Jeffs
3906 days ago

PPC is a great compliment to SEO campaigns

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Written by chay310
3906 days ago

Interesting. This flies directly in the face of PPC's detractors

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Written by AndrewL90
3906 days ago

I agree With JessemSEO. PPC is the strategy that will get the web traffic needed until the SEO campaign starts to get traction.