A good way to get the information you want is to ask for it. No matter the media buying process or depth of information collected on an advertising RFP, being specific means being efficient.
3 Bs for Creating a Killer Advertising RFP
Posted by
jjhnsn under Advertising
From http://avenueright.com 4818 days ago
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Comments
4818 days ago
Another great post on getting the right kind of advertising for your business. It can be really critical to get what you want and not just leave things to a hired advertising team. Unless, of course, your plan is to hire a genius whose work you love and give them complete freedom. This is a rare scenario, however, and I think you're usually better off starting with an idea of your own and getting the advertising team on board.