The things we shouldn’t do and the hellfire consequences that follow always make for a good read, something like the 7 Deadly Sins of {insert Marketing Tactic or Business Practice}. These posts list the gotchas of implementing our plans and programs, letting us know that yes, someone else has been there, too.
7 Cardinal Virtues of Media Buyers
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From http://www.avenueright.com 5019 days ago
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