BizSugar.com › Advertising › Add Oomph: A Copywriting Lesson from Coke’s “Live Positively” Campaign

Most copy writers believe that adverbs only water down the strength of ad copy. “Call us really soon to place an order,” for example, is a call to action that has no energy at all. All you have to do is cross out the adverb “really,” and it gets a lot stronger.