Most copy writers believe that adverbs only water down the strength of ad copy. “Call us really soon to place an order,” for example, is a call to action that has no energy at all. All you have to do is cross out the adverb “really,” and it gets a lot stronger.
Add Oomph: A Copywriting Lesson from Coke’s “Live Positively” Campaign
Posted by
stepbystepmarketing.com under Advertising
From http://www.stepbystepmarketing.com 4361 days ago
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