Can You Guess the 2 Most Powerful Words in Advertising? | Small business news; tips; networking | BizSugar

Submit an Article

29

Can You Guess the 2 Most Powerful Words in Advertising?

Posted by Larry J Keltto under Advertising
From http://www.thesolopreneurlife.com 3962 days ago
Made Hot by: SJC on January 20, 2014 1:55 am

Legendary ad executive John Caples once did a study of 100 of the most effective advertisements ever written. He wanted to know which words were used most frequently in the headlines. Here’s what he found.

Who Voted for this Story

Top BizSugar Users

This week's most active BizSugar users. Join Them!

Comments

Written by lyceum
3960 days ago

Good words in advertising! Are you using the word, your, often in your marketing?

- 0 +

Log in to comment or register here.

Subscribe

Latest Comments

“I agree!...”

“It does take a little time to get used to!...”

“Hi, Martin! Kristianstad. And you? Have a great day! /Peter....”

“Nice article....”

“Tone is so important....”

Share your small business tips with the community!

Share your small business tips with the community!

Share your small business tips with the community!

Share your small business tips with the community!