Legendary ad executive John Caples once did a study of 100 of the most effective advertisements ever written. He wanted to know which words were used most frequently in the headlines. Here’s what he found.
Can You Guess the 2 Most Powerful Words in Advertising?
Posted by Larry J Keltto under AdvertisingFrom http://www.thesolopreneurlife.com 3770 days ago
Made Hot by: SJC on January 20, 2014 1:55 am
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“In the ever-evolving landscape of Search Engine Optimization (SEO),...”
“Rachel: Great to hear! Thanks for your kind words! :)
All the Best,
Martin...”
“Thank you, Martin. That's a fantastic motto... and I couldn't agree more!...”
“Lisa: Good to hear! Thanks for your response....”
“For sure, I know I did years ago when I was working for others....”
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3767 days ago