Legendary ad executive John Caples once did a study of 100 of the most effective advertisements ever written. He wanted to know which words were used most frequently in the headlines. Here’s what he found.
Can You Guess the 2 Most Powerful Words in Advertising?
Posted by
Larry J Keltto under Advertising
From http://www.thesolopreneurlife.com 2599 days ago
Made Hot by: SJC on January 20, 2014 1:55 am
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“Hi Martin,
Good to be here again after a while.
Nice to hear from you...”
“Moss: Is guerrilla marketing a part of buzz marketing?
All the...”
“Ross: Thanks for the piece of advice. I appreciate it. I want to have a...”
“Phil: Nice to see you here again! We will also talk more about podcasting...”
“Erik: I see opportunities in the future. How do you think magazines like...”
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2597 days ago