Whether you're a new online advertiser or a seasoned pro, you've likely pondered the question of which PPC route to go -- Google AdWords or Bing Ads? In this post, we'll walk through some benefits of both, and the ROI you can likely expect.

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Written by lyceum
2487 days ago

Pauline: Thanks for the information. I have to look into this at some point.



Written by lyceum
2487 days ago

Pauline: Good to hear that! :) I have been using them in the past and I think it is a positive development on how you could specialize the ads and fit it with the readership. When will we see more interactive ads?



Written by PJakober
2487 days ago

Martin, Google has a couple of different options for apps, product ads and media but I guess it depends on what you consider interactive.



Written by lyceum
2487 days ago

Pauline: Thanks for your reply. My first blog I started is powered by Blogger and I have ads on it. Have you heard about BlogAds?



Written by PJakober
2487 days ago

Yes, I have.



Written by bigmoneyweb
2487 days ago

Both ad networks are good but, i think that people usually prefers to go with Google ads because, its more popular but, its still good to try the two of them first before drawing your conclusion. Thanks for sharing this with the bizsugar community.

Val



Written by lyceum
2487 days ago

Pauline Jakober: Thanks for pointing out that you should test both Google AdWords and Bing Ads? How is the market divided between these companies? Could you list some other players on the ads market? Any companies that are specializing in ads on blogs?



Written by PJakober
2487 days ago

Hi there, My expertise is specific to AdWords and bing ads. You can advertise via Google Display Network ads and bing ads Content Network ads to target blogs and other sites that include advertisements on their sites.



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