A press release has to contain material that is actually newsworthy and not just a normal occurrence within the business. If a company makes a release once a week, then it’s unlikely unless it’s a global brand that it will have good enough information to interest journalists and as such, they simply won’t write about it and will ignore future releases that may contain great news.
How to Write a Killer Press Release
Posted by Xen under AdvertisingFrom http://xen.com.au 3460 days ago
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