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What’s different is that Google shows +1 info in the ad itself now – a subtle influence to click the ad. Google’s VP of Engineering announced that social ads have experienced a 5% to 10% increase in click-through rates.


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Comments


Written by crom84
4450 days ago

I've seen higher conversion rates for ads that use both social extensions and sitelink extensions.
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Written by tcamba
4450 days ago

Google truly is an innovative company. Pretty clever of them to integrate this into their ads.
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Written by HeatherStone
4450 days ago

Hi Tom,

What I think is most interesting here is how Google has built a social component directly into its advertising product. For anyone using this advertising approach, it could be a real game changer. Thanks for sharing this with the BizSugar community.
- 0 +



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