What’s different is that Google shows +1 info in the ad itself now – a subtle influence to click the ad. Google’s VP of Engineering announced that social ads have experienced a 5% to 10% increase in click-through rates.
Improve Your Adwords Performance With Social Ads
Posted by tomshark under AdvertisingFrom http://www.capturecommerce.com 4240 days ago
Who Voted for this Story
Subscribe
“Lisa: Thanks for your nice words! It is available on my podcast host for...”
“Love the title Martin, where is it available?...”
“Yes, it's quite the new term Martin. But it's been around for a while....”
“Automation is a broad topic but I like ConvertKit for emails and SocialBee...”
“Lisa: I have not heard about the expression, "engagement...”
Comments
4240 days ago
4240 days ago
4240 days ago
What I think is most interesting here is how Google has built a social component directly into its advertising product. For anyone using this advertising approach, it could be a real game changer. Thanks for sharing this with the BizSugar community.