It’s not where you are going… It's what you're going to...

Posted by RickPulito under Advertising
From http://ideationz.wordpress.com 4492 days ago

This post poses the challenging question, "How can you move your consumers closer to your brand by pinning their dreams and hopes to how they view your product or service?"...
Emotional connections are the strongest bonds there are. What are you doing to strengthen yours or your products'?

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Comments

Written by ShawnHessinger
4492 days ago

You're definitely onto something here, Rick. (Also, you had me with the Jimmy Reed reference. I'm a big fan!) I'm thinking most purchases have to do with our perceptions and expectations of what we can do or have with the product or service. When something simply becomes a necessity (not even a convenience) it seems to me it is devalued in our eyes.

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