BizSugar.com › Advertising › Leveraging the Medium to Deliver the Message

As a form of persuasive communication, advertising seeks to guide an audience through a decision-making process that begins with awareness and results in a purchase. We deliver rational and emotional appeals through words and sound and images that reach our audience based on who they are, where they live, where they shop. How far that message will reach and with what impact is determined by both the creative and the media through which it’s delivered.

Learn how to leverage the unique properties of each media channel to deliver that message effectively.