Marketers shifting to online WOM but are consumers?

Posted by q4sales under Advertising
From http://www.bizreport.com 5641 days ago
Made Hot by: on June 15, 2009 12:54 pm

Good discussion by Kristina Knight about how advertisers are adjusting (or not) to the current market.

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Comments

Written by lyceum
5638 days ago

I think you need a mix of word of mouth marketing online and offline. What's WOMMA's take on this report?

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Written by DebMark
5638 days ago

The shift to the Web is gradual, but it is definitely taking place. You can hide your head in the sand - sure. The question is, do you want to be left behind, or do you want to be part of the portion of the conversation taking place online?

Also, there's no way to tell how much the online WOM "expands upon" the offline WOM and helps it spread, and vice versa. The 2 are intertwined.

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