Good discussion by Kristina Knight about how advertisers are adjusting (or not) to the current market.
Marketers shifting to online WOM but are consumers?
Posted by q4sales under AdvertisingFrom http://www.bizreport.com 5432 days ago
Made Hot by: on June 15, 2009 12:54 pm
Who Voted for this Story
Subscribe
“Yes, it's quite the new term Martin. But it's been around for a while....”
“Automation is a broad topic but I like ConvertKit for emails and SocialBee...”
“Lisa: I have not heard about the expression, "engagement...”
“Adam: Do you have a favorite tool at the moment?...”
“Adam: I have to look into this issue in the near future... ;)...”
Comments
5429 days ago
5429 days ago
Also, there's no way to tell how much the online WOM "expands upon" the offline WOM and helps it spread, and vice versa. The 2 are intertwined.