Measure Ad Impact – How To Measure Advertisement Effectiveness Part 2 | Small business news; tips; networking

Posted by smallbusinessadvertising under Advertising
From http://smallbusinessadvertisingstrategies.com 5079 days ago

Here is part 2 of how to measure advertisement effectiveness. As expected, there were some questions on my last post, primarily about my claim that you can’t really measure the effectiveness of advertisement. I just want to emphasize what I said early on the article. There were two main points in...

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Comments

Written by businessavante
5079 days ago

Mike, this is the best article on measuring I've ever seen - it goes way beyond the usual articles w/similar titles! Sure, we can meter Adword clicks, but what about all the people who saw the ad & Didn't click? Interesting! I tweeted & shared it.

businessavante

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Written by smallbusinessadvertising
5079 days ago

Yes I think that measuring your Ad impact goes beyond what we normally think, there is much more involved and this is what I try to explain with this article.

Thanks for your words and retweet.

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