Your Ad Here: De-mystifying the Business of Media & Advertising provides a high-level overview of basic advertising concepts and how to implement them in a media plan. The chapters are laid out in an order that follows the process of a media buy, making it a quick read with easily digestible tips, tricks, and examples as the reader follows the case study of retailer Crazy Boy Jeans, who is making a buy to promote an upcoming denim sale.
Media Buying “Demystified” in New Advertising Book, Your Ad Here
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jjhnsn under Advertising
From http://www.avenueright.com 5063 days ago
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Comments
5063 days ago
nice post! The book looks like a wimmer. You did a great job with the description and in bringing the key concepts out. Thanks!
Yoni