Public transportation offers small businesses an opportunity to market to demographics in transit. Research finds ridership engagement and advertising design are key to the effectiveness of metro card ads. Although targeting marketing via metro card ads is challenging, innovative use of the cards such as via coupons present possible revenue generating options.





Comments


Log in to comment or register here.
Subscribe

Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!