BizSugar.com › Advertising › Paid Search or Paid Social - Which PPC Model Should You Use?

Pay-per-click is arguably one of the most reliable forms of digital marketing available. You’re charged only when your advert does its job – when it’s clicked on. Your budget is set in stone, by you, and you’re able to target highly refined audiences whom you can be confident are potential customers.

The most fundamental decision when creating a PPC marketing campaign is the mode of advert delivery. There are three primary channels for PPC adverts to appear on.