Managing and optimizing PPC campaigns can seem like a simple, straightforward process. Once you’ve done all the hard work –setting up a campaign, selecting keywords, creating ad groups, writing ad copy, establishing bid rates – shouldn’t it just run? Why do you need to keep tweaking it if you’ve set it up well in the first place? Here's why...
PPC: The Perils of Set it & Forget It
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From http://www.soundwebsolutions.com 4637 days ago
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