The advertising and marketing world has never been forward thinking when it comes to sexism. More often than not, they take the easy route of exploiting common cultural beliefs and stereotypes...
Sexist Ads and How to Avoid Using Them
Posted by
HollyHanna under Advertising
From http://www.theworkathomewoman.com 4603 days ago
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Comments
4604 days ago
Women certainly have suffered this over the long years, but they're not alone (thank you for mentioning the "stupid husband" commercials).
For anti-male ads, the sports beer commercials are the bottom of the barrel for me (mindless men very insecure about their manhood - maybe a more "manly" beer is their "real" problem - or, maybe it's the 12-pack they've already quaffed?).
Duncan