Retargeting is a campaign designed exclusively for visitors to your landing page or website who didn't convert. The premise behind a retargeting campaign is that the person expressed some interest, so let's try to nudge them back.
Sequential retargeting is certainly a great opportunity to breath life into an under-performing landing page.
Let's take a close look at one brand's retargeting campaign from start to finish..
Taking a Close Look at One Brand's Retargeting Ads
Posted by
Caparico under Advertising
From http://www.pagewiz.com 3054 days ago
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