BizSugar.com › Customer Service › 5 Powerful Secrets to Retaining Customers

According to Guy Maser, senior VP of marketing for GlobalSpec, it takes more than a good product or service to ensure a successful customer retention program and foster healthy long-term customer relationships. You must also pay attention to your customers' needs and meet them. Remember, customers will jump ship given any slight, perceived or real. Maser offers these five tips to help minimize the chances of that happening.