BizSugar.com › Customer Service › How your website's info can affect in-store sales

A recent survey group found that two-thirds of online buyers spent more than 30% of their total shopping time researching products on the Web. Their purchasing decisions are largely made before they set foot in the store. Since these shoppers can get their information from just about anywhere, what can retail merchants put on their Web sites that will lure consumers into their store and not a rival's?