Deliver on Your Promises: A Lesson From Subway’s Not So Footlong

Posted by CassiusBlueCo under Customer Service
From http://www.cassiusblueconsulting.com 4311 days ago
Made Hot by: businessluv on February 7, 2013 10:32 am

As a small business owner it is critical that you deliver on the promises that you make to customers. Learn the 3 tips to ensure that you are over delivering on your customer processes.

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Comments

Written by lyceum
4310 days ago

It could be a short foot (i.e., small size of the sub(marine)!;)) As a person who measure things in centimeters, I don't know exactly how long a foot is. ;) Did you know that the standard kilogram in France has gained weight? Read the article, Is Paris worth a mass? A kilogram, it seems, is no longer a kilogram, in The Economist.

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Written by tcamba
4310 days ago

WOW! I give props to that teenager who actually decided to measure their footlong. I can already see the whiplash from customers towards Subway. Social media users are a force to reckon with and something as controversial as this wouldn't take long to circulate around the web. Subway better watch out... Thanks for sharing this!!!

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Written by HeatherStone
4310 days ago

Agreed, Brandi. It's got nothing to do with the length of the sandwich. It's about what you trained the customer to expect. If you can't deliver on a promise you made, it sends a very bad message.

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Written by CassiusBlueCo
4310 days ago

Exactly, the issue is more about customer perception than it is the extra inch of bread. Something like this causes customers to feel slighted. Thanks for the comment.

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Written by CassiusBlueCo
4311 days ago

Thank you Heather!

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Written by HeatherStone
4311 days ago

No problem, Brandi. Thanks again for contributing.

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Written by HeatherStone
4311 days ago

Thanks, Brandi. Delivering on promises to your customers is one of the best approaches to marketing/branding there is and a common topic in small business circles these days. Thanks so much for sharing this awesome post with the BizSugar community.

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