Do Clients Need to Like You or Trust You?

Posted by tuckerleroy under Customer Service
From http://menwithpens.ca 5427 days ago
Made Hot by: cartermi on January 18, 2010 10:14 am

Which comes first, like or trust? Do customers need to believe you or think you're a great guy? Which is most important -liking you or trusting you?

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Comments

Written by justanbrandt
5427 days ago

I think the initial point of interaction has something to do with this.

From someone who use to cold call, in person, from business to business you had to be liked first, then trusted. If you walked in the door and didn't make an impression that they "liked" you would never have a chance to build trust.

The other side of this is eBusiness. When I go to a website I don't need to like the salesman, owner or customer service rep. In most cases I never talk to them when ordering. But I must "trust" the site with my personal information.

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