Saying "No" to customers can help a small business grow Domino’s Pizza recently announced the launch of its advertising campaign that will tell customers “No!” if they ask to add or remove toppings...
Saying "No" to customers can help a small business grow - Small Biz Diamonds
Posted by SmallBizDiamonds under Customer ServiceFrom http://smallbizdiamonds.com 4612 days ago
Made Hot by: HeatherStone on April 11, 2012 4:37 am
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Comments
4608 days ago
This article made me smile - like reprimanding a child and saying their behaviour is unacceptable, while respecting the child at the same time. It's important to separate the request from the client/customer, so they understand that it's more about your business model than them as a client.
Quality over quantity - something I need to remind myself of too often - trying to be all things to all possible clients - it wears us out.
Very timely article for me - thank you
4607 days ago
I'm so glad this article is effective for you. As small business owners we sometimes try to please more than we actually can instead of standing firm about our offerings and turning client/customer request down when necessary. I love your analogy that it's "like reprimanding a child and saying their behaviour is unacceptable, while respecting the child at the same time" this is so true. I hadn't thought about it in those terms but you are absolutely right! Thank you for reading and I again, glad that the article was a timely piece for you.
4610 days ago
However, that being said, I think your point Ashley about focus is a great one. When a business starts with a focus in mind - vision and mission of where it wants to go - it does make it easier to say no.
So the key is to start focused on what you want to achieve as a new business and saying no is easier.
Really thoughtful piece.
Take care,
Denise
4607 days ago
I agree with you that having a focus makes saying 'no' so much easier because again you are positioning yourself as THE expert at what you do. A true expert says 'no' to the requests that are beyond the scope of what they do. Thank you for you comment.
4610 days ago
4607 days ago
4611 days ago
"You can't be all things for everyone."
This is one of the best reasons to sometimes say no to customers. It helps you define your brand and the kind of business you are in.
4611 days ago