BizSugar.com › Direct Marketing › 5 Tips for a Successful Email Marketing Campaign - Theo Poulentzas

Your email marketing campaign/s is an essential element of your overall marketing strategy. They are designed to communicate and build relationships with your audience, gather relevant data, and help increase your return on investment.

Unfortunately, many of these campaigns miss the mark and continue to fall short. Here are five tips to get you on the right path to boost lead nurturing and returns.