BizSugar.com › Direct Marketing › Is Direct Mail Dead?

I read a blog post yesterday declaring the death of direct mail and found my inspiration to write this blog post. I am a firm believer in a multi-channel marketing approach; although direct mail is my business, I also market via my blog, my e-newsletter, Twitter, LinkedIn and old-school face-to-face networking. To demonstrate that direct mail is not in fact dead, I received permission from 2 clients (1 nonprofit and 1 for-profit) to share how direct mail effectively fits into their marketing mix. Here are their stories.