BizSugar.com › Direct Marketing › Little Things Count: 6 proven tips for creative direct mail marketing

When it comes to direct mail marketing, standing out from the crowd in the home mailbox is especially important. It’s one thing to get your outer envelope opened, but are your recipients actually responding to your piece as well? In a field of intense competition, every little edge can help. Here are six direct mail secrets to give you every little edge you can get.