Send Your Marketing To The Hot Tub Time Machine

Posted by MrBigIdeas under Direct Marketing
From http://rightideas-brightideas.blogspot.com 5064 days ago

Beer ads suck! Dumb marketing attracts dumb customers. How smart do you have to be to buy your product or service? Make sure your marketing is complimenting your customer's intelligence and not insulting it. Engage them, not enrage them.

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Comments

Written by saraib820
5064 days ago

MrBigIdeas, I also have to disagree with you here. Joe Isuzu (Isuzu), "Where's the Beef" (Wendy's), Spuds McKenzie (Budweiser, Wr. Whipple (Charmin), etc., etc., etc, have provided the public with hilarity, laughs and beloved icons. Many are probably among the most successful ad campaigns of all-time. I believe that people get enough seriousness from the evening news. When it comes to ads, they like a lighthearted break.

Rivkah

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Written by yoni67
5064 days ago

MrBigIdeas: Gotta disagree with you at least partially on this one. Sure there is a tima and a place for seriousness, but there is also one for the not so serious. Whether you call it dumb, quirky or downright insane, wackiness sells. It makes people laugh, it makes people smile and it makes people buy. It's the reason why a lot of Super Bowl adds are off the wall, it's the reason why commercials are off the wall and it's the reason why if "Beavis and Butthead" were marketing anything from soda to burgers to cars, I'd be the first one in line to buy :)

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