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Single B2B marketing effort delivers $30MM in new business.

Posted by SusanFantle under Direct Marketing
From http://b2bmarketingsmarts.com 4446 days ago

Read about this innovative B2B marketing campaign that generated appointments with C-suite executives in companies that had previously been unreachable.

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Written by HeatherStone
4446 days ago

Since individual B2B sales can sometimes be larger, I think it would be easier to measure return on marketing investment than in B2C sales where typically smaller individual sales, potentially stretched out over a longer period, might conceivably make this a greater challenge.

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